One of the best forms of marketing you can use in your business is to get satisfied patients talking about your business. This is because online reviews influence the buying decisions of 90% of people.
Since you already know that prospects are moved by what others are saying about your business, the next question should be: what is the best way to go about it? Videos!
The reason is simple. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than in 2017. Read on to discover six compelling reasons why testimonial videos are necessary for your business.
What are Customer Testimonials?
Customer testimonials are recommendations from satisfied patients that are willing to vouch for the value of your product or service. It can be in text or video, but many people believe text testimonials are not real.
Customer testimonials combined with good salesmanship and laser-targeted marketing can help you overcome patients’ objections, increase conversions, and turn your patients into brand ambassadors.
- 1. Videos Trigger People’s Emotions – Humans are emotional beings, no matter how hard we try to deny it. The truth is that our emotions play a huge part in our logical decision-making. When you can establish an emotional connection with your potential patients, you can get them to trust you, which is a critical ingredient for business growth. Nothing beats videos when it comes to triggering emotions. Testimonial videos effortlessly let you capture the hearts of your viewers and create emotional connections. Potential patients can experience the feelings shown in the video by watching someone talk about their personal experiences. Many patients may not stay patient enough to read your text testimonials because texts take far more time to read and interpret.
- 2. Videos Help Build Trust and Credibility – In a world where every Tom, Dick, and Harry can come online to make claims that they can’t fulfill, people are more skeptical about trusting businesses. Testimonial videos can help you break the skepticism, build trust, and win people over, even if they are hearing about your business for the first time.V ideo testimonials are crucial for developing brand trust and forming meaningful connections with potential patients. According to a BigCommerce survey, 72 percent of people agree that reading positive reviews and testimonial videos helps them trust a company more. Also, publishing customer testimonial videos on social platforms like Facebook, Instagram, TikTok, and Youtube helps you build strong relationships with potential patients on social media.
- 3. Videos Convert More Leads to Patients – The goal of every practice is to help more patients and generate more revenue and profit to stay in business. To achieve this goal, you need to attract visitors and convert them to patients. Testimonial videos can help you convert more leads to patients because videos trigger emotions than text. Watching a video of someone who has successfully gone through their present condition can be everything a potential patient needs to see to make a decision. Video testimonials can help you educate your potential patients on how your clinic can help them treat their unique conditions and help them reach their goals. Videos can also help you get more engagement on social media, attract more leads to your practice, and position you as an authority.
- 4. People Prefer Videos – People like to learn about a company by watching a video rather than reading through lines of text. Videos are more engaging and directly touch people’s visual senses, influencing their perception of a company.In 2018, Statista revealed that 85% of all internet users in the United States watched online video content monthly on any of their devices.In another study, 72% of customers said they would rather watch videos to learn about a product or service. People don’t just love watching videos, they also enjoy sharing them with their loved ones and networks.According to the statistics on Small Biz Trends, 92% of people will share a video with their friends and other family members without a second thought after watching it. Videos on social media are shared 12 times more than text and images combined. The sharability of videos means more people get to see your testimonial videos, which leads to better conversion, more trust, and credibility.
- 5. Higher Retention Rate – According to Insivia, people retain 95% of the message when they watch a video, compared to a 10% retention rate when reading text. This is because the human brain processes visual images 60,000 times faster than text. Videos stick to people’s memory for a longer period. The more a potential patient remembers your practice, the higher your chances of converting them to paying patients. So, if you want to improve the retention rate of your brand, start creating engaging testimonial videos to convey your messages and promote your practice.
- 6. Cost-effective and Powerful – Testimonial videos are cost-effective. You don’t need to break the bank to get them because the videos can be created on your patient’s device (phone, computer, etc.) without stress. With simple software like CaptureMD, you and your patients don’t need to hire a video production company to create video testimonials. With no video editing skills required, you can create outstanding and effective testimonial videos within a few hours from anywhere at any time.
How to get Testimonial Videos From Customers Using CaptureMD?
Creating videos can be demanding. That’s why we built CaptureMD, a physician video & patient testimonial software. In three simple steps, CaptureMD helps your patients tell their care stories and engage future patients.
It allows your patients to record powerful, branded testimonial videos you can use on your website and social media with a few clicks.
Our tool automatically adds a logo, adds background music, adjusts audio levels, and adds a call-to-action in videos.
No expensive setup, video editor, or film crew. No creative or video editing experience.