If you’re a medical professional in the field of cosmetic surgery and have contemplated adding video marketing to your tool kit but don’t know where to begin, this blog is for you.
Video Marketing is Important
The emergence of social media has resulted in the majority of us devoting the vast bulk of our time to these platforms. A recent analysis estimates that roughly 56% of the world’s 7 billion individuals are active on at least one social network. Experts agree that videos account for the bulk of people’s time spent online.
Video Marketing for Plastic Surgery Practitioners
If you’re in the medical field and looking for a marketing plan that stands out from the crowd, consider video marketing. When you work in the plastic surgery industry, you frequently have to explain complex health concerns and treatments to your audience. By including video marketing in your entire marketing strategy, you can do it in a way that is both accessible and interesting.
Types of Videos for Plastic Surgery
There are many different types of videos you can use to bring in more of an audience, more patients, and increased trust in your practice. These videos can include but are not limited to:
- Educational videos – Video content presenting recent news about new plastic surgery advancements, common diseases, and other relevant topics can go a long way toward establishing your practice’s credibility with patients
- Success videos – Testimonials from patients who have benefited from care at your practice are presented in these videos and will help boost your reputation
- Welcome videos – Video tours of your office and other informative material to help introduce potential new patients to your plastic surgery practice
- Treatment videos – Creating high-quality treatment videos can help your practice rank higher for competitive SEO keywords and bring in more web traffic for the services you offer
- Conditions videos – Like treatment videos, conditions are just as important. These are things a lot of prospective patients are searching for and will seek your expertise on the issues they are struggling with
- FAQs videos – Compile a list of frequent questions you get from your patients and create videos around those. These will help increase trust with existing and new patients
How to Create the Best Videos for Your Plastic Surgery Practice
The next phase, after deciding what kind of videos to create, is to create them. CaptureMD makes it easy for practices to create videos for your marketing strategy. Here are some important tips that will help you make great videos:
- Keep it brief – People’s attention spans are short, especially on social media, so it’s best to make short videos. You should keep your videos at 60-90 seconds and make your point clear
- Make sure videos are accessible on a mobile device – Like your website, it’s important to make sure that your videos can be played on different mobile devices. Since most people use their phones to access social media, your videos must be set up for mobile use
- Act like yourself – It’s important to relax and be yourself to be relatable. Also, make sure you have a list of the topics you want to discuss, this will help you avoid confusion and relax
- Branding is important – Branding provides videos with a consistent look and identifies the person speaking. It also provides your plastic surgery practice credibility and sets you apart from other local doctors
- Call to action – Include a call to action to urge them to visit your website or call your office to make an appointment right away.
Manage and keep your videos optimized – Using transcripts, captions, and an interesting title for your videos to make them even more useful
Wrapping up Video Marketing for Plastic Surgery Practices
It’s important with today’s advancement in technology that you use video in your marketing strategy for your plastic surgery practice.
Is your practice prepared to launch a video marketing strategy? Reach out to CaptureMD today to start using their video marketing tools to boost your website.