But having the right content requires the right strategy because you can’t expect people to discover you by luck. A lack of content strategy means you risk wasting all your efforts.
Content marketing strategy is everything you do (research, creation, publishing, and promotion) to get valuable content in front of patients.
In this post, you’ll discover how to build a content marketing strategy for your clinic without wasting time and money.
Develop a Content Plan, Calendar & Management
Planning is the bedrock of everything in life. Your content starts with a plan. You have to set the goals you want to achieve with your content and how to measure them.
Leverage a content calendar that contains the dates you want to publish your content and on which platform. You can do this on a spreadsheet or any task management tool.
Research topics and create your content in advance. This helps you improve content quality, secures consistency, and allows you to focus on distribution, promotion, and engagement.
Use Attention-Grabbing Headlines & Copy
There’s so much noise on the internet. Your content headline and body copy should help you cut through the noise. Content that doesn’t grab attention doesn’t get read.
Some ways that you can structure your posts include: write in the language your audience understands, space out the sentences, use emojis, use bold or uppercase to draw attention to important points, and add a call-to-action to your posts.
Use Videos
Video is taking over the internet because it keeps people engaged longer than other content types, improves lead generation, and builds trust. People love videos, whether it’s educational & informational videos, behind-the-scenes, patients’ testimonials, FAQs, etc.
Some tips on creating video content: use text overlays & bullets to emphasize important points, use audio, add captions to your video posts, and don’t forget to include subtitles.
Create Blog Content
Create blog posts that rank high in search results when patients search for help. Use a tool like AnswerThePublic to find the questions patients are asking. On the AnswerThePublic website, type a topic into the search box, and a list of Google-searched questions will come up.
Be Patient
Be patient because engagement comes with consistently marketing and distributing your content. Share your content through different channels used by your prospect; social media, email newsletter, etc.
There you have it!
Now more than ever, people are consuming video content. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than in 2017.
That’s why we built CaptureMD, a physician video & patient testimonial software. It helps you create videos & collect patient video testimonials with a few clicks.
Our tool automatically adds a logo, adjusts audio levels, and adds a call-to-action in videos.