If you haven’t thought about using video in your marketing for healthcare, it’s time to rethink your strategy and change your plans for 2023.
Online videos tend to be more emotional, more engaging, and easier to share than written content. Because of this, video content is a must-have for the most effective healthcare marketing strategies of today.
Let’s review the many benefits of video in healthcare marketing and why you should utilize video for your practice.
Video Marketing for Healthcare
As the number of people who want to watch videos grows, it has become much easier to make videos. It is no longer important for video content to have high production values because people who use healthcare tend to think that content that is too “perfect” isn’t as real.
People who use healthcare services today want to feel more connected, and many like videos shot on iPhones or small handheld cameras just as much as those made with expensive equipment. This means that anyone can make videos even if they don’t have much of a budget or no budget at all.
How to Use Video for Healthcare Marketing
Who is Your Target Audience?
The best way to market with videos is to give your target audience the kind of information they want or need. In the end, you should present this information in a way that is unique to your practice. What do they want to find? Which of their problems and needs can you solve with your videos?
Here are some tips:
- Show your viewers how your doctors, nurses, and staff treat each other with kindness
- Tell people about the benefits of a procedure or treatment you want to perform more of
- Show videos of real patient testimonials to help people be more likely to believe you
- Share timely and relevant information, such as health resources and updates for things like COVID-19
- Make video profiles of your service providers so that clients can get to know them better
What are Your Healthcare Video Marketing Goals?
Before you start making your videos, you should consider these questions:
- What do you want your videos to say?
- What do you want to get out of your videos?
- What message will reach your audience most effectively?
- How will video help you achieve your overall marketing goals and your content marketing strategy?
- What do you want people who watch your videos to think, feel, or do?
Tell a Story
There are many different stories to tell in healthcare, which means so many possibilities for creating your video content. These might include:
- An “Ask the Doctor” type where you or one of your providers answer common health questions asked by patients or prospects. You could also do some sort of live video on your social media to engage in real time with your audience
- A video format where a single patient or a group of patients talk about how your practice helped them
- An infographic that tells people about certain health conditions and the best ways to treat those conditions
- A “How To” video format for teaching home care or self-care
- An animated video format that shares entertaining content with families or children
- A video that teaches people about the new technology in your practice and how it helps people with certain health problems
- A video tour of your office helps patients know what to expect when they come to see you. Something like “a day at the office” would help engage your audience and make them feel connected to you and your practice
Make the First 5 Seconds of Your Video Count!
With video, you only have 5 seconds to get someone’s attention, so don’t waste those opening seconds and start with something that will get their attention, like:
- A health problem or source of pain: “I thought I would always have back pain until I met Dr. Smith”
- A question: “What are the best ways to stay away from getting COVID-19?”
- A surprising statement: “Here’s a great new treatment you probably haven’t heard of”
- A strong statement: “Choosing this practice was the best choice I’ve ever made”
FAQs
What is Healthcare Video Marketing?
Videos in the healthcare industry can be used to introduce doctors and staff, welcome patients, explain details about care, for patient testimonials, for tours of the office, and more!
Why Should Doctors Create Videos for Marketing?
Video is a better way for potential patients to learn and remember information. Video is also great for building trust because it’s the next best thing to meeting a doctor in person.
How Frequently do You Need to Create New Video Content?
Consistency is key. You don’t need to create long videos, 60 to 90-second videos are ideal. You should try to block time in your schedule to record more than one video at a time. Then, you can schedule when you’d like to post these videos and engage with your audience.
Wrapping up Healthcare Video Marketing
It’s important to engage your audience. Anyone can post videos, but not all of them will be effective. It’s important to be clear and calm, use your education, engage and receive engagement, and personalize your content.
As a doctor, you shouldn’t be afraid to use video marketing as part of your marketing plan, since this will help your brand. CaptureMD made personalized marketing solutions to help you market your medical practice well so you can grow it in a smarter way.
Contact CaptureMD today to start using technology to improve the effectiveness of your marketing and the patient experience.