In our previous article, we shared the six compelling reasons why you need testimonials in your healthcare practice. Video testimonials from satisfied patients are vital to the growth of your clinic.
They show how much difference your practice makes in your patients’ lives. These videos help you build trust, position you as an authority, and convert more leads to patients.
However, gathering video testimonials for your practice is not easy. Hiring a production team, convincing patients to come for the shoot, setting up equipment, and editing the video is a lot of work.
In this article, you’ll discover the easiest way to gather patient video testimonials without going through the stressful and expensive video production process. Patients don’t even need to visit your office before recording a video for you.
Using a simple tool like CaptureMD, all you need to do is to send an email request to your patients. They will click on the email link, record their glowing testimonials using their smartphone, tablet, or computer, then click submit, and they are done!
How to Gather Patient Video Testimonials
Follow these steps to gather patient video testimonials from your patients:
-
Identify Your Best Customers
Check your records, speak to your account managers, and monitor your social media pages to see patients who are most satisfied with your care and won’t stop saying good things about your practice.
Also, look out for the reviews on TrustPilot, Yelp, etc. Usually, these patients require less convincing as they trust your practice and are willing to share their stories with other people.
-
Make a Genuine Request
After you have identified the patients that seem like a good fit for your video testimonials, the next step is to email or call them to ask if they’d like to shoot you a video testimonial. Using CaptureMD, the patient can click the link in the email to start recording their video testimonials using their smartphone, tablet, or computer, then click submit when done. You have to make a request because some patients feel more at ease on camera than others. Patients that are more comfortable in front of the camera can express themselves better.
-
Prepare Interview Questions
Offering interview questions to your patients makes them feel more comfortable recording the video. Your questions also make it easier to evoke the emotional connection you’re trying to create.
-
Offer Incentives
Incentives (like special deals, gift cards, etc.) can boost your response rate if you’re having trouble gathering video testimonials. Offer to showcase their video testimonial on your website or social media pages because their story is important to you.
Conclusion
Patient video testimonials can help attract new patients to your practice. Help your patients tell their care stories using branded testimonial videos with a few clicks on CaptureMD.
No video editing experience or expensive setup is required as CaptureMD automatically adds a company logo, background music, adjusts audio levels, and a call-to-action to your video testimonials.