Video Marketing for Healthcare - Content is King | CaptureMD

Video Marketing for Healthcare – Content is King

Is it important for healthcare businesses to use healthcare video marketing? The short answer is yes!

It’s no secret that videos are very popular in every industry and with every type of customer. They’re easy to understand, interesting, and, best of all, easy for businesses to make and use for digital marketing.

Using current forms of technology, like video, can help the healthcare industry streamline processes and improve communication, which can give results right away.

How is Video Affecting Healthcare?

Whether it’s through apps on our phones or sensors that we wear, technology is becoming an increasingly important part of how we get health care. Telehealth, or virtual visits to a doctor, is a movement that has grown a lot in the last few years.

All of this change means that marketing for health care needs to improve as well. Not only do we need to meet the needs of today’s customers, who prefer video, but some of this tech needs a lot of explaining! One of the best ways to show people how to use these exciting new healthcare options is through videos, like tutorials and demos.

In the health field, things are changing in a positive way. Your healthcare marketing plan needs to catch up and show off all the exciting, life-saving innovations, show off your practice, the conditions you treat, the treatments you offer, and so on that are happening in healthcare right now.

Video is the easy way to get there, whether you’re inbound or outbound, business-to-business or business-to-consumer marketing, participating in video email marketing or social media marketing using videos will grow your healthcare practice so much more.

Why You Should Invest in Video Marketing for Healthcare

There are so many things to consider when creating your marketing strategy for your healthcare business, and video marketing should play a large role. Why, you ask?

Here are some of the top reasons you need to invest in video marketing.

Builds a Brand Image

Creating a brand image is easy to do with video marketing. Why? Because you can show your brand in any way you want with video. You can be seen as caring, knowledgeable, and trustworthy, all of which are important for a good healthcare business.

Makes You a Thought Leader

Your brand can become an authority in your space if you share information, particularly new and useful information. For example, if you offer a specific surgery or treatment and you have a channel that talks about different procedures for patients, and success stories, your channel can become a great source of important information. By linking your business to your channel, your videos can help you become a thought leader in your industry.

Provides Great Content for Social Media

Videos are important on social media, and it’s easy to see why. People stay on sites like Facebook and Instagram to watch videos, and people who watch videos are very likely to share them. You can use the power of social media to your advantage by making useful and interesting videos.

Healthcare Video Marketing Tips

Educate and Inform

Your video content needs to give important information to your viewers. Medicine and health are very difficult, and most people don’t know much about them. If your video content improves your patients’ health literacy by using the right terms, explaining what certain jargon means, and talking about the effects and importance of that jargon, it will be easier to watch and more helpful.

Be Supportive and Relatable

Patients worry about their health problems. Some people feel sick just thinking about going to a hospital or clinic. Because of this, you want your videos to be likable and make your viewers feel like they’re not the only ones going through hard times.

You want the video material you make to be open to the worries of your audience. You need to show you care about the problems of the audience and that the videos are made to help. It’s not just about educating people; it’s also about showing that you know how they feel.

Help Solve Common Problems

Good informational material answers all the questions people have about the topic you’re talking about. The best way to do this is to find common problems your potential patients have and make short videos explaining how to fix them.

Before they come to your office, do people know what to expect? What are some common questions people have about certain illnesses or health topics? By taking care of these, you can solve problems that many people have.

Video Marketing Strategy for Healthcare

Online videos are an important part of marketing for healthcare. Every day, people all over the world spend millions of hours watching videos, so it makes sense for companies in the healthcare field to use videos in their marketing.

Build Trust

Adults use search engines, like Google, to find health information. To get their attention, you’ll need to make movies that not only give them something of value but also make them feel like they can trust your brand.

People respond better to video material, so this is important. It’s simple to understand and easy to look at between meetings or at lunch. Generally, Google prefers video over text-only information, so sites with video are much higher in Google’s search results. So, you should step up your video marketing plan.

Videos can boost the trustworthiness of your healthcare business in several ways, such as:

  • Videos that show your new patients the staff at your practice
  • General comments from patients about your healthcare business
  • Testimonial films that focus on a success story can show what your service provider can do

Giving current and potential patients useful videos can build trust and get them more involved. Put these movies on your website and social media pages to show how trustworthy your healthcare business is.

Gain Followers and Improve Engagement

Now that video is the most popular type of material, it’s more clear than ever that companies and brands that don’t include video in their marketing plans will soon be irrelevant. And I think it’s safe to say that’s the last thing you want to do.

Social media marketing is a great way to share your videos, especially if you want to grow your healthcare business and bring in new patients. A marketing agency can be just as successful as good video content.

Make short videos that people can share. Encourage your followers to share the content and mention your practice in their posts. This is a great way to get people to sign up for your newsletter and get them involved in your marketing.

Produce Informational Videos

If it’s important to you that your audience is interested and fully immersed in your health knowledge, then the video should be, too. The statistic shows that your audience is more likely to get the most out of your material if it has a video in it.

  • Videos that teach about popular tests and treatment plans
  • A set of videos with information about changes to Medicare and other health plans
  • Videos about changes to prices or hours at your medical office
  • A video online that shows people how to use their patient portal

Offering information in both written and video form is a great way to give people more ways to get the information and updates they need. It’s a great way to market your healthcare business because it gives your customer service team information they can share with patients to help answer their questions and solve their problems.

Take Your Healthcare Video Marketing to the Next Level

Video is easier to get started with than it used to be. With the rise of workshops, video blogs, and other types of videos, it’s now easier than ever to keep up with marketing trends.

CaptureMD’s experts in healthcare video marketing can help you improve your video marketing plan. This is a great way to grow your healthcare business, improve your return on investment, and build trust with new customers.

Learn more about how to use videos to market your medical business and take it to the next level.

Whether You are a Solo Practitioner or a Large Practice

Start Creating Video with CaptureMD

We use cookies to improve your experience on our site. By using this website you agree to our Cookie Policy. You can change your preferences at any time.