Out of the size, focus, or location of a medical practice’s marketing efforts, video marketing is becoming increasingly important. The vast majority of healthcare marketers now use video marketing to reach out to patients, both new and old, and ultimately turn them into lifelong clients.
Let’s review the importance of video marketing for medical practice and some ideas on how to optimize your videos for search.
Video Marketing for Medical Practices
Build Brand Image with Video Marketing for Your Medical Practice
Marketing with videos is a great way to spread awareness of your brand. Convincing material that speaks to your audience is essential if you want to build your brand and establish yourself as a thought leader in your field. Your video content’s purpose is to both introduce your brand and expand your online audience.
The problem is that there are now thousands of new medical practices popping up every day, making it more difficult to get your message heard, which is where video SEO comes in.
Benefits of Video Marketing for Medical Practices
- Increases conversions – The addition of a product video to your website has been shown to increase conversions. Appointments can also be scheduled after watching a video
- Increase return on investment – Video offers a positive return on investment, the benefits of producing a video outweigh the effort required to do so. Additionally, online video editing tools are improving and are very affordable. A smartphone is all you need to create a professional-quality video when using a tool like CaptureMD
- Builds trust – In the medical profession, trust is essential. Users are more likely to be engaged by and emotionally impacted by video material. Video marketing, however, allows you to present your business and its offerings in an informal, conversational format. For this reason, many patients feel more at ease making an appointment after watching a video on your site or social media platforms
- Google looks for video content – Visitors that watch videos are more likely to remain on your site, which is a good indicator to search engines. Businesses with videos on their websites are more likely to rank in the top 10 of Google search results. However, you must ensure that your films are SEO-friendly
- More shares on social media platforms – New social media functions make it easier to upload and share videos. On the other hand, people care more about sharing their feelings than their knowledge on social media. Even while feelings can’t boost ROI, social sharing can enhance qualified traffic to your site
Video SEO Best Practices
Keyword Research Matters
When it comes to search traffic, YouTube is second to Google. As a result, an astounding number of searches are done on this site at any given moment. Find out what search terms people on YouTube are using to find your content and use those target keywords to become more visible.
Optimize Your Video Content
YouTube uses metadata to index your video. The metadata of your video, including its title, description, and tags, must be precise. Remember that while you’re only allowed 100 characters for your medical practice video title, you can use up to 5,000 words in the description, and you can increase your video views by using up to 120 characters for your video tags. Regardless of how long a video has been live, you may wish to update its information to keep it updated for SEO purposes.
Start Using Search Analytics
Analytics tools like The Traffic Sources Report, which can tell you what people are searching for on YouTube to find your video, or the Views Report, which tells you which videos are getting the most attention, are great tools you should use to your advantage. Information on which videos were the most popular and why may be seen in the Audience Retention Report. This can help you shift your video marketing to where it’s needed to increase search rankings and views.
Google’s analytic tools will provide you with information on the number of visitors to and actions taken on the website for your medical practice, where you can also add videos. All of these methods are crucial for determining the success or failure of your video marketing campaign.
Video Captions are Vital
By adding captions to your videos, you can increase the number of people who can find your medical video. Video captions not only help you reach a larger audience, but they also increase your video’s discoverability by adding extra metadata.
Utilize more Than YouTube
The video SEO battle has been spurred by platforms like TikTok. YouTube may be the second largest search engine, but it doesn’t make it the only option for watching videos online. Consequently, it is now expected that users will investigate alternative online video services.
You should also consider investing some time and energy into promoting your videos on mobile social media platforms like Instagram and Facebook. Your medical marketing strategy can benefit greatly from the marketing power that mobile devices offer in today’s “smart” society.
Medical Practice Video SEO Tips
When it comes to SEO, a video’s primary function is to drive targeted visitors to your site and improve its organic search engine rankings. Optimizing your site for search engines can be greatly aided by the release of videos about your practice. Sharing and links are especially helpful for this.
Title
Make use of keywords to zero in on how well the user’s goals and the video’s content align.
Avoid using brand names in your titles unless they are already part of the channel name or website. Pay attention to the main points.
To get the most out of the fundamental video publishing elements where you can employ keywords and relevance, you need to conduct thorough keyword research.
The title is one of the first things people will see whether your video is embedded on a website, shows up in a search, or is shared on social media. Make it count!
Description
Your video’s description, like its title, should be keyword-rich and accurately reflect the content of the video.
Keep in mind that you are writing a description of the video rather than an advertisement.
A good description provides more information than a title, without being excessively wordy.
Your description needs to convince a user to view the video since it provides the information they were hoping to find.
Hashtags
Hashtags are fairly new to YouTube and are used to organize videos.
Be sure to just utilize pertinent keywords for your video. Don’t add meaningless tags to increase your views, you won’t, and if you do, it may simply irritate your audience.
Hashtags improve the discoverability of your videos on Google and other search engines.
Featured Images
This is pretty straightforward. Choose a captivating image.
Choose a still image that viewers will be interested in and has the potential to create many clicks rather than a title slide or anything diluted by writing.
Transcriptions
Video transcriptions are useful for reaching more audiences who may need text to understand your videos. It can also assist your YouTube and Google search rankings.
Because of the time and effort involved, this is often overlooked, but it is the single most effective technique to ensure that YouTube and search engines properly index your videos.
Call-to-Action
The impact and interest of many excellent videos fade as soon as the video ends. Avoid having that happen.
Give your audience members clear actions to take so they can:
- Examine the clip in further detail
- Visit the website to find out more about your practice and what you offer
- Potentially convert patients from platforms like YouTube or Facebook
Annotations on YouTube, for instance, are a fantastic resource for calls to action.
Wrapping up Video SEO for Medical Practices
Do not be reluctant to increase your brand’s visibility by using video marketing as a medical professional. Video SEO is increasingly important as more medical practices launch their video marketing strategies.
CaptureMD’s individualized video marketing solutions can help your healthcare business expand strategically.
Get in touch with CaptureMD right away to discover how you can improve your marketing strategies and the care your patients receive through the use of cutting-edge digital technology.