Right now, people are consuming more video content. In 2019, Cisco research revealed that by 2022, online videos would make up more than 82% of all consumer internet traffic. Google describes video content as “indispensable.”
If growing your practice online is one of your goals, you need to start creating more video content. Your video content can be an explainer video, interviews, FAQs, product reviews, live streams, video testimonials, etc.
Read on to discover why you should start using videos on social media and simple ways to create the videos without overpaying or undergoing stress.
More Engagement
Most social media platforms have an algorithm that favors video content over static images and text. These platforms want people to spend more time on them, and videos capture viewers’ attention longer.
SmallBizTrends revealed that social media videos produce 1200% more shares than text and images combined. Another study by Social Bakers shows that video posts on Facebook have 135% greater organic reach than photos.
According to Twitter, Tweets with video attracted 10x more engagements than those without video. This is the same on Instagram, LinkedIn, Pinterest, YouTube, etc.
Build Trust
More and more people on social media want to know the person behind the brand. Showing your face through a video can help you create a deeper connection and build trust with people.
Testimonial video content can also help you convert prospective patients into paying patients. Educational videos, interviews, and FAQs can position you as an authority in your space.
Drive Conversions
According to Hubspot, 64% of users are more likely to buy a product online after watching a video. 2.6X more users on Pinterest are likely to purchase after watching a brand’s video on the platform.
In essence, videos will help you land more patients on social media, no matter the platform.
Retarget Video Viewers
Facebook, for example, allows you to retarget people who have watched your video based on the duration they spend on the video. And you can do this directly in the Facebook Ads Manager platform without installing any Pixel on your website.
For example, you upload a video on social media or run a video ad. When someone watches the video, you can retarget them with another ad based on how long they spent on the video. This helps you build brand awareness, warm up your audience, and convert them.
There you have it!
Creating videos can be demanding. That’s why we built CaptureMD, a physician video & patient testimonial software. This tool helps you create videos & collect patient video testimonials with a few clicks.
Our tool automatically adds a logo, adjusts audio levels, and adds a call-to-action in videos.
No expensive setup, video editor, or film crew. No creative or video editing experience.