Why You Should Use Video Marketing for Your Ophthalmology Practice
What is Video Marketing for Ophthalmology? Video marketing is a part of online marketing that increases the likelihood that people buy ophthalmology services or products. Videos are a great promotional and advertising tool. They don’t require expensive...
How is Video Marketing Beneficial for Doctors?
Doctors should use the power of digital marketing. And making videos is a big part of that; here’s why! You might not think of “marketing” and “healthcare” as two words that go together. Healthcare providers, like orthopedics and...
Healthcare Video Marketing
If you haven’t thought about using video in your marketing for healthcare, it’s time to rethink your strategy and change your plans for 2023. Online videos tend to be more emotional, more engaging, and easier to share than written content. Because of this,...
3 Tips to Stay HIPAA-Compliant When Gathering Patient Testimonials
Patient testimonials can help you attract new leads, improve conversions, and increase revenue. However, they can also cause huge problems and land you fines if you’re not HIPAA-compliant when using them. Violating HIPAA rules cost up to $50,000 per violation...